Rob Lippincott Appointed PBS Senior Vice President, Education

ARLINGTON, VA - March 5, 2007 -- PBS Chief Content Officer John Boland has named Rob Lippincott as PBS' new Senior Vice President, Education. Mr. Lippincott, who most recently served as Discovery Education's Senior Vice President, Content & Product Development, will begin his tenure on March 12. He will report directly to Mr. Boland. Mr. Lippincott began his public broadcasting career in the 1980s at PBS member station WGBH in Boston.

"PBS' chief mission is education, and our services are more important today than ever before," said Mr. Boland. "Rob brings an extraordinary range of skills that will continue PBS' critical transition from a traditional public television education system to an integrated digital public media education service."

"I am thrilled to be returning to public television and to be joining the outstanding Education staff at PBS," said Mr. Lippincott. "Throughout its history, PBS has advanced teaching and learning with high-quality, innovative services. As the digital era comes of age, we have a tremendous opportunity and obligation to serve local PBS stations, teachers, caregivers and students in new and exciting ways."

In his new position, Mr. Lippincott will be responsible for the development and implementation of effective public media educational services for PBS, local public television stations, students, teachers and parents. His tasks will include strategic and operational planning, securing new financial resources and leveraging new technologies to expand PBS' education services. He joins a newly integrated digital content organization, assembled by Mr. Boland since he arrived at PBS as its first chief content officer six months ago, including television programming, new media, education, brand management, promotion, communications and content management functions.

Prior to joining Discovery in 2005, Mr. Lippincott led his own consulting business and worked with a number of organizations, including school systems, colleges of education, for-profit educational enterprises, and non-profit community groups to design curricula, business and distribution strategies, as well as premium digital offerings for children, parents, and educators. Mr. Lippincott has served as Senior Vice President and General Manager of the Family Education Network for K-12 and worked with a number of new media enterprises, among them Ziff-Davis Interactive, Lotus, and AT&T. Early in his career, Mr. Lippincott spent six years as the Director of Interactive Technologies for WGBH Boston. His classroom experience includes teaching middle school and fifth grade, as well as serving on the faculty of Harvard University Graduate School of Education, his alma mater. He was also assistant headmaster at the Stowe School in Stowe, Vermont.

In addition to his master's degree from Harvard University in Interactive Technology in Education, Mr. Lippincott also holds a B.A. from Swarthmore College.

About PBS

PBS is a media enterprise that serves 354 public noncommercial television stations and reaches over 75 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.

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CONTACT:

Kevin Dando, 703/739-5073, kdando@pbs.org