ARLINGTON, VA, August 14, 2007 - Philosophy and PBS KIDS, through an innovative cause-marketing partnership, introduce their first product in stores and online on August 15. Philosophy will offer the tree house, a limited-edition, PBS KIDS-branded skincare kit that returns100 percent of its net proceeds directly to PBS, where they will be invested PBS programming and services.
The Tree House, which includes "an apple a day" 8oz. hand wash and 4oz. hand cream, will be available at select Macy's stores, philosophy.com and ShopPBS.com for $25.00. In addition to the red delicious apple-scented products, the colorful package also features perforated doors and windows meant to inspire a child's imagination and encourage play. The exterior of the tree house depicts the iconic PBS KIDS characters and logo and PBS Be more messages that read, "Be more curious, Be more adventurous, Be more imaginative" to bring awareness to both brands.
Andrew Russell, Senior Vice President, PBS Ventures, said, "Philosophy and PBS have developed the tree house with the hope that it will empower adults of all ages with a new way to support the mission of public television and ensure that PBS continues to provide entertaining and educational programming that helps millions of Americans to be more."
"Philosophy is very passionate about the mission of PBS and we are thrilled to be able to show our support with this partnership," said Philosophy Chief Executive Officer, Michael McNamara. "Through amazing community outreach and award-winning programming, PBS inspires people to know more, do more and be more; this promise resonates deeply with Philosophy's consumers and PBS' viewers because it mirrors the goals we all pursue in life."
The start of a new school year also marks the beginning of new content on PBS KIDS, which will be supported in part by the proceeds from the tree house. This fall, PBS'children's content focuses on literacy skill development. Highlights include:
- SUPER WHY!, which is designed to boost literacy skills through interactive fairytale adventures that encourage viewers to participate through entertaining and engaging games. SUPER WHY!, which premieres September 3, joins CURIOUS GEORGE, CLIFFORD THE BIG RED DOG and DRAGON TALES as part of season two of the PBS KIDS preschool destination with Miss Lori and Hooper.
- WORDWORLD, which debuts September 3 on PBS KIDS. In WORDWORLD, words are truly the stars of the show. Each episode is a fun narrative built around the WordFriends, who are characters first and words second.
- WORDGIRL, which PBS KIDS GO! launches as a full half-hour series on September 7 (with a sneak preview on September 3). The new full-length series is designed to enrich children's vocabulary, instill a love of language and foster better reading comprehension.
About PBS KIDS and PBS KIDS GO!
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, are committed to providing the highest quality non-commercial content and learning environment for children across the country. Providing age-appropriate, diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious awards than any other broadcast or cable network. Only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS resources to complement its programming, including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbs.org/teachers), PBS Ready To Learn services and literacy events across the country, PBS is providing the tools necessary for positive child development. PBS is a nonprofit media enterprise owned and operated by the nation's 355 public television stations, serving nearly 73 million people each week and reaching 99 percent of American homes.
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CONTACT: Jennifer Daddura, jedaddura@pbs.org; 703.739.5223