New Animated Series from 9 Story Media Group with a Social Studies Curriculum Gives Children a Guide to the World Around Them
Arlington, VA, October 26, 2021 – PBS KIDS today announced ROSIE’S RULES, a new 2D animated comedy series from 9 Story Media Group and its award-winning studio, Brown Bag films, for preschoolers (ages 3-6). ROSIE’S RULES stars 5-year-old Rosie Fuentes, a Mexican-American girl just beginning to learn about the fascinating, baffling, thrilling world beyond her family walls. The show aims to teach children concrete social studies lessons about how a community works, helping them develop their awareness of themselves as individuals and as part of a broader society. ROSIE’S RULES is slated to debut nationwide on PBS KIDS in fall 2022.
“Preschool is that amazing stage when children start noticing the mechanisms of how a community operates, and naturally, they have a lot of questions,” said Sara DeWitt, Senior Vice President and General Manager, Children’s Media and Education, PBS. “Rosie is right there with them, figuring things out one ‘rule’ at a time through humor and play.”
Like many children across the country, Rosie is part of a blended, multicultural family. Rosie is Mexican-American; her Papá is from Mexico City and her mother from rural Wisconsin. She has a little brother, Iggy, and an older sister, Crystal, who is Mom’s child from her first marriage. The Fuentes family lives together in suburban Texas with their cat (and Rosie’s partner-in-crime), Gatita.
Bilingual in English and Spanish, Rosie’s multicultural identity is a big part of who she is, and Mexican, Southwestern, and Midwestern art, traditions, food, and music figure prominently in the series. Music is part of every episode, as Rosie sings a song to begin each story and ends with a celebration tune summarizing what she’s learned.
ROSIE’S RULES features a comprehensive social studies framework that encompasses civics and government, geography, economics, and history via engaging, character-based narratives to help children achieve the social studies proficiencies that are important for preschoolers.
Each story builds on a preschooler’s budding understanding of a concept (how the mail works, transportation, family relationships) and extends the learning from there. As Rosie figures things out, the answers – along with other astute discoveries – become Rosie’s Rules. These “rules” range from the silly (“Don’t try to mail your cat to Mexico.”), to the sweet (“There’s nothing better than making your Abuela happy.”) to the practical (“Sometimes, flopping helps you get your feelings out.”). They will also punctuate what Rosie’s learned in the episode, bridging the curriculum takeaway and the heart of each story.
“We are so excited for kids to meet Rosie,” said Angela Santomero, Chief Creative Officer for 9 Story Media Group. “Like many preschoolers, Rosie is just beginning to learn about the world around her. Our hope is that kids will see themselves in the Fuentes family and fall in love with Rosie’s curiosity, determination, creative thinking and humor!”
ROSIE’S RULES was created by Emmy Award-winning writer and children’s book author, Jennifer Hamburg, a veteran of the children’s television industry whose credits include Daniel Tiger’s Neighborhood, Super Why!, Pinkalicious & Peterrific,Cyberchase, and Doc McStuffins.
Executive Producing with Jennifer is TV veteran, Mariana Diaz-Wionczek, PhD, who brings a wealth of children’s TV experience (Dora the Explorer, Go Diego Go!, Santiago of the Seas), and cultural, educational, and linguistic expertise, along with her own life experience growing up in Mexico City. Maria Escobedo (Grey’s Anatomy, Elena of Avalor and Nina’s World) is on board as Story Editor.
ROSIE’S RULES games will launch in tandem with the series on pbskids.org and the free PBS KIDS Games App. To extend the learning at home, parent resources, including tips and hands-on activities, will be available on PBS KIDS for Parents. For educators, PBS LearningMedia will offer classroom-ready materials, including video excerpts, games, teaching tips and printable activities.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers children ages 2-8 the opportunity to explore new ideas and new worlds through television, digital media and community-based programs. PBS KIDS and local stations across the country support the entire ecosystem in which children learn, including their teachers, parents and community. Provided by stations, the free PBS KIDS 24/7 channel and live stream is available to more than 95% of U.S. TV households. Kidscreen- and Webby Award-winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS offers mobile apps to help support young children’s learning, including the PBS KIDS Video app, which is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Samsung TV and Chromecast. PBS KIDS also offers parent and teacher resources to support children’s learning anytime and anywhere. For more information on PBS KIDS content and initiatives supporting school readiness and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter, Facebook and Instagram.
About 9 Story Media Group
9 Story Media Group is a leading creator, producer and distributor of kids and family focused intellectual property. Its award-winning animation studio, Brown Bag Films, is recognized around the world for best-in-class brands such as Doc McStuffins, Daniel Tiger’s Neighborhood Octonauts, Wild Kratts, Blue’s Clues and You and The Magic School Bus: Rides Again. The company’s international distribution arm, 9 Story Distribution International based in Dublin, represents 4,400 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. Its in-house consumer products division, 9 Story Brands, builds international entertainment brands for kids, with expertise across creative, brand marketing, and licensing. 9 Story’s Creative Affairs Group creates, develops and produces award-winning branded properties using groundbreaking formative research. With facilities in Toronto, Dublin, New York and Bali, 9 Story Media Group employs 1000 creative and corporate staff. www.9story.com
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