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PASADENA, Calif. (August 2, 2009) - PBS KIDS today announced its CURIOUS GEORGE Coloring Book App for the App Store. The CURIOUS GEORGE Coloring Book App is an interactive art supply kit for iPhone and iPod touch designed to encourage color experimentation across a full spectrum of hues. The announcement was made at the Television Critics Association Press Tour in Pasadena.

"PBS KIDS wants to surround a child - whether at home, in school or on-the-go - with opportunities for learning and exploration," said Lesli Rotenberg, SVP, Children's Media, PBS. "As parents look for positive, educational media choices on a variety of platforms, PBS KIDS provides a trusted, safe haven for preschoolers and positive role models who learn alongside, and with, a child."

"The CURIOUS GEORGE Coloring Book App for iPhone and iPod touch extends a growth strategy centered on launching innovative new content, including original video, games, and apps," said Jason Seiken, SVP, PBS Interactive. "We're leading the industry by embedding interactive games into popular shows such as WORDGIRL ( and we have other innovations in the pipeline. Over two years, traffic to PBS KIDS sites has nearly doubled, which is proof that kids can't get enough of PBS on digital platforms."

The CURIOUS GEORGE Coloring Book App was developed in partnership with Mobile Deluxe and series producers, NBC Universal. Features include:

  • Color wheel with a palette of 45 colors and a set of virtual stickers.
  • Forty-eight unique coloring pages.
  • Personal art gallery to store favorite pictures and add to Photos with a single tap, including the capability to email artwork, upload to parents� Facebook pages, or set as the wallpaper.

    The CURIOUS GEORGE Coloring Book App is available for $2.99 from the App Store on iPhone and iPod touch or at

    PBS KIDS is in development on a series of educational iPhone and iPod touch apps from popular and Emmy-award winning series SID THE SCIENCE KID, MISTER ROGERS' NEIGHBORHOOD, MARTHA SPEAKS, and SUPER WHY. The new apps will be designed to enable children to explore the series' curriculum goals anywhere, anytime, including language development, early reading, science, artistic expression, and social emotional development.

    For more information please log on to the PBS Pressroom ( or visit

    About PBS KIDS and PBS KIDS GO!
    PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, offer all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. With positive role models and content designed to nurture a child's total well-being, PBS's children's media and family and educator resources - including PBS KIDS and PBS KIDS GO! television series,,, PBS Parents (, PBS Teachers (, PBS KIDS Raising Readers and literacy events across the country - leverage the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity. Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. In September 2008, PBS KIDS GO! launched its video player (, featuring hundreds of video clips and dozens of full-length episodes. Since launch, the site is averaging 1.3 million streams per week. averages 9 million unique visitors a month. PBS is a nonprofit media enterprise owned and operated by the nation's 356 public television stations, serving more than 115 million people on-air and online each month. For more information on specific shows supporting literacy, science, math, and more, visit


    Press Contacts
    Kevin Dando, PBS
    (703) 739-5073;
    Jill Corderman, PBS KIDS
    (703) 739-5788;