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PBS KIDS and the National Recreation and Park Association Kick off Annual "Explore the Outdoors" Initiative
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PBS KIDS celebrates Earth Month with new content from WILD KRATTS, ARTHUR, web-original PLUM LANDING and more — on air, online and on the go.

ARLINGTON, VA, March 11, 2014 – Today,PBS KIDS and the National Recreation and Park Association (NRPA) announced the annual Explore the Outdoors campaign and partnership, which encourages families to celebrate nature and the outdoors this spring. Starting April 7, PBS KIDS kicks off Earth Month with themed on-air programming and online and mobile content. Families will have the option to continue their explorations with their local PBS member stations and National Recreation and Park Association member park and recreation agencies by participating in fun educational outdoor activities in communities across the U.S.

“In honor of Earth Month, we are proud to partner with NRPA and local PBS stations across the country to provide families with opportunities and resources to encourage the exploration of nature in their communities,” said Lesli Rotenberg, General Manager, Children’s Programming, PBS. “And through new content across platforms from favorite series ARTHUR, WILD KRATTS and more, PBS KIDS offers many ways for kids’ love of nature to blossom and bloom this April.”

NRPA members across the country and local PBS member stations are hosting events throughout the month with PBS KIDS Explore the Outdoors activities and materials. More information about how to explore the outdoors this April is available at

PBS KIDS Explore the Outdoors will include eco-themed programming weeks from WILD KRATTS and ARTHUR, as well as the premiere of “The CYBERCHASE Movie” and the launch of the new web-original PLUM LANDING. Outdoor-themed episodes of a variety of PBS KIDS programs will also air on Earth Day, April 22.

Explore the Outdoors On-air and Digital Content

WILD KRATTS “Season 3 Premiere Week” – April 7-11
Season 3 of WILD KRATTS kicks off on Monday, April 7, as the Kratt brothers discover hermit crabs and shells on the beach in “Hermit Crab Shell Exchange.” The week continues with the exploration of animals from across the globe, including bison, black-footed ferrets, flying fish and more. The brothers explore science concepts such as adaptation and habitats.

ARTHUR “Outdoor Week” – April 21-25
Arthur and friends explore the outdoors in a week of fun-filled, outdoor-themed episodes. “Outdoor Week” includes the premieres of two all-new ARTHUR episodes, “Speak Up Francine/Waiting for Snow,” which airs on April 21, and “Pets and Pests/Go Fly a Kite,” which airs on April 22. The episodes focus on teaching important values, such as speaking up for what you believe in, patience, sharing and teamwork. A new ARTHUR digital game, “Backyard Jungle,” will also launch in April. In “Backyard Jungle,” kids will join D.W. and Bud as they embark on an epic adventure using the power of their imaginations.

PLUM LANDING – Launching April 21
The adventure begins during ARTHUR “Outdoor Week,” which will include interstitials introducing viewers toPLUM LANDING, a digital project, produced by WGBH, that uses animated webisodes, online games, free apps, hands-on science activities and live-action videos to help connect 6- to 9-year-olds to nature, teach them about ecosystems and excite them about their role as caretakers of the planet.

At the PLUM LANDING website,, kids will be able to watch animated webisodes featuring Plum, a purple alien from Planet Blorb, and her five earthling friends on an epic exploration of Planet Earth. Clementine, Oliver, Gabi, Cooper and Brad trek across deserts, plunge over waterfalls, climb mountains and jam through the jungle on mega-fun Missions from Plum! Kids at home can explore the sameecosystems, wild creatures and science concepts as the animated characters through a rich array of online games, hands-on activities designed to get them thinking like scientists and web features that let kids share their observations of nature with Plum.

The CYBERCHASE Movie – April
PBS KIDS will premiere the first-ever CYBERCHASE movie this April. An eco-themed one-hour special, “The CYBERCHASE Movie” follows Matt, Jackie, Inez and Digit as they are called on to rescue the animals and restore harmony to Ecotopia after Hacker and his bumbling robots wreak havoc. Environmental and math topics explored include natural habitats, the impact of habitat loss and proportional reasoning. “The CYBERCHASE Movie” will air in mid-April (check local listings). Online at, three real-world CYBERCHASE games exploring the environmental topics of keystone species, waste reduction and solar power will debut for kids and families to print and play at home.

Images, episode descriptions and more related to the above content are available on PBS PressRoom.

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online, mobile and community-based programs. Kidscreen- and Webby-award winning provides engaging interactive content, including the PBS KIDS video player, now offering free streaming video accessible on computer- and mobile-device-based browsers. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit, or follow PBS KIDS on Twitter and Facebook.

About National Recreation and Park Association
The National Recreation and Park Associationis a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit For digital access to NRPA’s flagship publication, Parks & Recreation, visit

Media Contacts
Maria Vera, PBS KIDS, 703.739.3225,
Meredith Gandy, 360 Public Relations, 646.568.3238,