PBS AND STATIONS LAUNCH 24/7 PBS KIDS CHANNEL, EXPANDING ACCESS TO THE #1 CHILDREN’S EDUCATIONAL MEDIA BRAND ON TV AND DIGITAL PLATFORMS
Recent Survey Shows Parents Say TV Viewing Is a Top Family-Time Activity, Want Anytime Access to High-Quality Educational Content and Rank PBS KIDS as Best Use of Family Screen Time
Pasadena, CA, January 15, 2017 – Tomorrow PBS, the nation’s most trusted provider of educational media for children, will launch the first-ever national 24/7 PBS KIDS channel, provided by member stations across the country on TV and via live streaming on digital platforms. The free service, which will feature 24/7 educational programming, ensures that PBS KIDS’ high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.i In fact, a new national study of parents with children ages 2-6 finds TV viewing is one of the top ways that families spend time together, with 89 percent of parents reporting they watch TV together as a family, 74 percent in favor of anytime access to educational programming and 37 percent ranking PBS KIDS as the best use of family screen time. PBS President and CEO Paula A. Kerger announced the channel launch and survey findings today at the Television Critics Association Winter Press Tour.
One hundred eight PBS licensees, listed here, are expected to launch the PBS KIDS channel on TV by the end of the year, making it available to 90 percent of U.S. TV households. Seventy-five licensees will debut the channel tomorrow, January 16, and additional licensees will roll it out in the coming months. The channel will also be available as a live stream on pbskids.org and on the free PBS KIDS Video App for mobile and tablet devices, which has been downloaded 16.4 million times and totaled 4.2 billion streams last year.ii
“By offering PBS KIDS programming 24/7, PBS stations will extend the reach and impact that they already have in their communities, where they provide essential services for families,” said Kerger. “With the launch of the multi-platform 24/7 PBS KIDS channel, all of America’s children will be able to access our trusted educational content anywhere, anytime and through any device. As the only free national 24/7 kids’ TV service in the U.S., the PBS KIDS channel will be a game changer for all families – especially our nation’s most underserved, many of whom do not attend preschool and rely solely on over-the-air television for media content.”
Later this year, the live stream will introduce a first-of-its kind integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. This new feature is grounded in research demonstrating that measurable gains in learning are achieved when children interact with both PBS KIDS video and games. The games will align with the learning goals of each TV series, deepening children’s engagement and supporting learning.
PBS KIDS Ranks #1 in Preparing Kids for Success in School and Life
For more than a decade, the American public has consistently ranked PBS KIDS as the number-one educational media brand for children.iii In a recent survey, PBS KIDS ranked first in school readiness among children’s TV networks. When asked how well networks prepare children for school, 81 percent of parents said PBS KIDS helps a lot/somewhat, topping the next closest network by 11 percent. Parents also credited PBS KIDS for more positive behavior exhibited by children after watching. PBS KIDS stands out as the most trusted and safe place for children to watch television and the best use of families’ screen time, according to the study. PBS commissioned the study with an independent research firm. More findings are available here.
Leading children’s media experts point to PBS KIDS as a trusted resource for families, too. “PBS KIDS’ series are consistently among the highest-rated shows that Common Sense Media reviews,” said James P. Steyer, founder and CEO of Common Sense Media. “Millions of children across our country stand to benefit from the increased access to PBS KIDS’ exceptional content with the launch of the 24/7 PBS KIDS channel.” Similarly, the American Academy of Pediatrics (AAP), in its recently updated guidelines for children’s media use, recommends PBS KIDS as the leading resource for quality, educational screen time. The new AAP guidelines also encourage parents to watch TV with their children and talk about it together.
Decades of research confirms that PBS KIDS media content helps children build critical skills – among them, early literacy, math and social-emotional skills – that enable them to find success in school and life, while also helping parents increase their own engagement in their children’s learning. A study conducted by WestEd found that PBS KIDS resources can help prepare children from low-income families for kindergarten.iv Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.v
“We know from years of research that PBS KIDS helps children build important social-emotional and school readiness skills, and that the learning potential of media is multiplied when parents co-view with their children,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “We are encouraged to see how much parents value family viewing time, ranking PBS KIDS as the number-one use of family screen time, because parent involvement is critical to our long-term vision of using the power of media to create a personalized learning experience that engages and meets the needs of kids, parents and teachers.”
Learning Opportunities for All
Live TV is the dominant way children access video, with most of kids’ TV viewing taking place on weeknights and weekends.vi This is true for all children, but especially for those in low-income families, who make up a significant percentage of PBS’ audience.vii The new PBS KIDS channel will be a critical resource for young children living in low-income households, who are more likely to rely on TV for educational content, and to be under-connected, with many families able to connect only via mobile devices and with inconsistent access to the internet.viii
An All-Star Line-Up of Kids’ Favorites & Special “PBS KIDS Family Night”
The PBS KIDS 24/7 channel launch schedule includes the following 21 PBS KIDS series:
BOB THE BUILDER
THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!
CLIFFORD THE BIG RED DOG
DANIEL TIGER’S NEIGHBORHOOD
FETCH! WITH RUFF RUFFMAN
PEG + CAT
READY JET GO!
SID THE SCIENCE KID
SPLASH AND BUBBLES
THOMAS & FRIENDS
Beginning Friday, April 21, 2017, the new channel will debut “PBS KIDS Family Night,” weekly family viewing events featuring movie specials or themed programming every Friday from 7 to 9 pm, and repeating on Saturday and Sunday evenings. “Family Night” will kick off with popular movie favorites such as ODD SQUAD: THE MOVIE, SPLASH AND BUBBLES: ONE BIG OCEAN and SESAME STREET: THE COOKIE THIEF, and will include world premiere movie events such as DANIEL TIGER’S NEIGHBORHOOD: TIGER FAMILY TRIP, WILD KRATTS ALASKA: HERO’S JOURNEY (w.t.), READY JET GO!: RETURN TO BORTRON 7 and ARTHUR AND THE HAUNTED TREEHOUSE. A full list is available on PBS PressRoom.
Stations will provide the PBS KIDS 24/7 channel in addition to their current primary PBS channel, which will continue to feature a PBS KIDS day part combined with award-winning dramas, documentaries and investigative journalism. The schedule of children’s programming on the primary PBS channel will be different from the 24/7 channel, offering families a variety of options. Viewers can find local station schedule information here.
Parent Study Methodology
The survey of 1,004 parents of children ages 2-6 was conducted November 30 - December 15, 2016, by Maru/Matchbox. Parents completed the survey online. The survey base is representative of TV-viewing households with young children with regard to household income and ethnicity.
PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 100 million people through television and nearly 33 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
Maria Vera, PBS; 703.739.3225; email@example.com
Caitlin Melnick, 360PR+; 617.585.5775; cmelnick@360PR.plus
iNielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11, select dayparts.
ii AppFigures (download data, Apr’11 - Nov’16), Google Analytics (streaming data, Jan’15 - Dec ’15).
iii Marketing & Research Resources, Inc. (M&RR), January 2017. Survey of 1,002 adults, 18 years of age and older, who participated via phone January 3-10, 2017. Results were weighted to be statistically representative of the adult U.S. population.
iv Learning with PBS KIDS: A Study of Family Engagement and Early Mathematics Achievement, WestEd, 2015.
v Learning with PBS KIDS: A Study of Family Engagement and Early Mathematics Achievement, WestEd, 2015.
vi Nielsen Total Audience Report 2Q2016.
vii Nielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11, K2-11 in HH w/Inc <$20K, select dayparts.
viii Zero to Eight: Children's Media Use in America 2013, Common Sense Media; Opportunity for all? Technology and learning in lower-income families. A report of the Families and Media Project, The Joan Ganz Cooney Center at Sesame Workshop, 2016.