Arlington, VA; October 21, 2014 – Today, PBS announced that entertainment industry and digital media veteran Don Wilcox has been named Vice President, Digital Marketing and Services. He will report to Ira Rubenstein, Senior Vice President and GM, PBS Digital. His tenure begins October 27, 2014.
In this new role, Wilcox will oversee PBS.org and PBS Digital Studios, and will develop programs to help PBS stations strengthen membership at the local level. In addition, working closely with colleagues at PBS and at member stations, he will leverage emerging digital channels and platforms to promote PBS content.
“Don’s expertise in developing cutting-edge digital marketing experiences for a wide range of audiences makes him an outstanding fit for PBS,” said Rubenstein. “PBS and local member stations have been innovators using the power of media to educate and entertain for 45 years. With Don’s help, we will maximize the opportunities provided by this evolving media landscape to attract and engage audiences.”
Wilcox brings more than 15 years of experience at the intersection of television and digital media to this role. Most recently, he served as an advisor to entertainment, media and agency clients. As Vice President & General Manager of Branded Entertainment at FOX Broadcasting Company, he oversaw the operations and strategy of FOX.com, AmericanIdol.com and TheXFactorUSA.com, including groundbreaking social media initiatives and integrated cross-platform sponsorships. Prior to joining FOX, Wilcox was Executive Director, Marketing and Client Services at Sony Pictures Interactive, where he spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows. He has also held digital leadership positions at ABC, NBC and Microsoft.
“With the PBS audience growing dramatically, both digitally and on-air, this truly is an exciting time to join the team,” said Wilcox. “I’m looking forward to helping PBS and member stations find creative ways to reach even more viewers with content audiences love and trust.”
PBS, with its over 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 109 million people through television and over 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS PressRoom on Twitter.
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Melissa Mills, 703-739-8134, email@example.com